Wow. I just noticed my last (admittedly pathetic) post was a full two weeks old. I realize the whole concept of a blog is fresh, dynamic content delivered on a daily basis and I apologize to everyone who expects us to stay on top of the new beer announcements and other news. In my own defense we've been ridiculously busy for the last 2 months, and it doesn't show any signs of letting up until after the holidays. Don't get me wrong, I love the fact that we're being discovered by more and more people every day, but I don't have nearly as much time to spend ruminating on things, describing new beers, or finding humorous beer-related stories on the web.
On the topic of new beer notes and reviews; I expect to be receiving a few new things tomorrow, and I'll supplement that post with a round up of other recent arrivals that may have slipped under the radar, but I have something else in mind for today.
Public TastingsWe're having some difficulty finding distributors and brewery reps to lead tastings here at the BierCafe, so we're going to start hosting more of our own. I was hoping that the following questions and discussion points would generate some input from you, our loyal customers and blog readers.
Discussion Point #1: Free TastingsHonestly, we'd love to give beer away, but the fact of the matter is that beer is a very low-margin product, and on our small scale we simply can't afford to do that on a regular basis. If we were a giant grocery store selling a huge volume of beer things might be different, but (thankfully) we're not.
One option we had considered is charging a nominal fee (say $3-5) and then offering people a voucher or coupon good for $3-5 off a purchase of $25 or more on beers featured in the tasting. This would allow people to basically have "free samples" as long as they turned around and purchased a few that they liked, and if it turns out that you don't like any of them at least you've only spent a couple bucks to educate yourself on things to avoid in the future.
The other option would be "beer fest style", pricing the samples individually based on cost and allowing people to buy as few or as many as they were interested in.
Any comments or other thoughts on how we can keep the tastings free or reasonably priced without losing our shirts in the process?
Discussion Point # 2: ThemesHow would you like to see the tastings laid out: by brewery, style, region, or some other method we haven't thought of?
There's value in each scenario: Sampling a range of things from the same brewery can teach you a thing or two about "house character." Secondarily, sampling a wide range of styles as interpreted by a single brewery and mentally comparing them to others in that style that you had in the past can be enlightening.
Similarly, sampling by style or region can be an eye-opening experience when you realize just how much variation there is between ten different Belgian Dubbels or India Pale Ales.
Discussion Point #3: Time and DayWe've been running most of our tasting on weeknights from 5 to 7 on the assumption that people would enjoy getting off from work and stopping by to sample a couple things and grab a beer or two for the evening. Several people have commented that they'd prefer the tastings to be later so they can eat first, and other people have said that they'd like for tastings to be held on Saturday or Sunday afternoon when there's not much else going on. What would you prefer?
Thanks in advance for any comments or suggestions you feel like offering up! Since the blog format isn't very conducive to forum-style conversation and rebuttal I've posted this on
PortlandBeer.org as well. If you haven't been there yet I highly recommend it. There's a large contingent of beer geeks in PDX, and a plethora of events, so by all rights this site should be hopping, but at this point it's still pretty quiet. It's everything you want to know about our local beer scene in one handy spot.
Let the flood of comments begin...