Tuesday, May 16, 2006

The Truth Behind The Shutdown

The Press Democrat [in Santa Rosa, CA] posted an interesting story and interview which explains the meaning behind Lagunitas' new seasonal beer, Undercover Shutdown Ale.

This is my favorite line from the story:

"We sell to people who by definition are counterculture: They're not drinking Budweiser. We never eschewed it (pot) as if it was somehow an evil thing. If it was part of the world, we let it in." So [according to them] drinking Bud is bad, but smoking Bud is good.

As Paul Harvey would say, "And now you know...the rest of the story."

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