Bud Out! Campaign

Ah, Germans. You gotta love the efficiency, the rigorous beer laws, the fierce national loyalty, and now the hatred of Bud. I don't see this campaign accomplishing much other than perhaps providing entertainment for people who dislike Bud, but if it helps them vent their frustration without resorting to rioting I guess it's cool. They'd probably be better served by protesting directly to FIFA, but with $47,000,000 on the line I don't see them changing their stance at this point. I guess this is less shocking to me (and presumably most Americans) because we've watched corporate sponsorship and exclusivity rights invade every facet of pro sports over the last few years. Honestly, they should consider themselves lucky that A-B didn't buy the rights to rename the whole deal. How does "Anheuser-Busch presents the 2006 World Cup" strike you?

Click the headline above to visit the site, and be sure to check out the "gallery" link for some amusing photos.

HERE'S an article with the back story in case anyone hasn't heard about Anheuser-Busch's coup in securing the exclusive beer rights to the 2006 World Cup.

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Tags: beer, Belmont Station, Germany, Anheuser-Busch, Budweiser, 2006 World Cup