High Tech Beer

From NewTechSpy.com:
..The specially modified cans use proprietary engineering to create a temperature drop that will reduce the I.C. Can contents by a minimum of 30° Fahrenheit in just three minutes. When activated, the all natural desiccant contained within a vacuum draws the heat from the beverage through the evaporator into an insulated heat-sink container. It is this patented vacuum-power which lowers the temperature so dramatically and quickly, leaving the beverage inside cold.
....The I.C. Technology is 100% safe non-toxic and environmentally benign, because the whole process is the driven by the simple physics of water evaporation.

According to the article, Miller is going to be the first to jump on this technology, with the first cans to hit retail next summer. I'm glad they're going with an environmentally friendly evaporative-cooling approach instead of using some sort of chemical.

I'm curious to see what consumer response to these cans will be. I can see plenty of applications for outdoor enthusiasts who don't want the hassle of bringing ice and coolers, but with the added container cost and the fact that the can only holds 10.5oz, it might push the price of the beer beyond what people are willing to pay for it. It also makes me wonder what impact this will have on the recycling of cans, and whether or not this new design will require special processing to remove the desiccant and other materials before reclaiming the aluminum. Only time will tell I suppose...

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Tags: Belmont Station, beer, newtechspy.com, beer can, Tempra Technology, Cool Tech, Miller Brewing